Segmentation is very important for Your business, making segemntation right it allows a business to precisely reach a consumer with specific needs and wants. In the long run, this benefits company, because You are able to use Your corporate resources more effectively and make better strategic marketing decisions.
Step 1 Filter customers by Name, Transaction sum, Visits, Points, Time, Check-in, Gender, Age, Last activity (date&time), Department or loyalty level. Actions- Save segment.
Step 2 Enter title of segment, Save.
Step 3 View specific customers who coincide requirements of the segment.